This course teaches how to create a research study and adequately analyze research data and interpret results. This course teaches about the development of research through active participation and creation of a research project and paper.
Course Description: “The underlying logic of primary methods of research in the social and behavioral sciences will be investigated. The development of research questions and their relationship to theory will be discussed. Students will identify and select appropriate methods for conducting research. The interpretation of research results will be reviewed in terms of their significance and meaning. Second-year status required.”
The research I conducted below studied the relationship between celebrity endorsements and product engagement. This write up displays a clear understanding of how to interpret data analyses and how to relate past, relevant research to the current study.